Bouncy Rice Cream Cleanser

DEVELOPMENT PHILOSOPHY

We spent months developing the Elastic Paste Structure Technology—a texture that sits somewhere between a gel and a cream, with a bounce that surprises every time you dip into it. As you warm it between palms and add water, it transforms into a dense, creamy foam that feels like a cloud against skin.

But we knew texture alone wasn't enough. The formula beneath had to honor sensitive skin. We built an entirely SLES/SLS/soap-free amino acid surfactant system—one of the gentlest we've ever formulated—then added 15% Glycerin, an almost unheard-of concentration in a rinse-off product, to ensure skin never felt tight or stripped. We added fermented rice for brightness, Papain and PHA for gentle refinement, and Niacinamide for barrier support.

• Elastic "Mochi" Texture

• Amino Acid Surfactant System

• Oil-Control with Moisture Retention

• Fermented Rice for Radiance

• Gentle Skin Refining Complex

CORE INGREDIENTS

1 Amino Acid Surfactant System-Free from SLES / SLS / Soap

Primary cleansing base:Sodium Cocoyl Glycinate+Potassium Cocoyl Glycinate+Sodium Methyl Cocoyl Taurate+Disodium Cocoyl Glutamate+Cocamidopropyl Betaine
- Mild cleansing performance， Low irritation potential， Good foam density，Sensitive-skin positioning compatible

2 Fermented Skincare Trend Alignment-Lactobacillus/Rice Ferment

3 Oil-Control with Moisture Retention- “Oil-Off, Comfort-On”
Contains 15% Glycerin combined with polysaccharide film-formers:Tamarind Seed Polysaccharide+Sclerotium Gum+Multi-type Hyaluronic Acid

- Removes excess sebum，  Reduces post-cleansing tightness， Maintains skin comfort

4 Gentle Skin Refining Complex

Papain +Gluconolactone (PHA)+Niacinamide

Improve dull appearance，  Refine skin surface，  Support smoother-looking skin

5 Elastic Paste Structure Technology-The elastic “mochi-like” texture

BEST FOR SKIN TYPES

Suitable for all skin types, especially:

• Sensitive, reactive, or easily irritated skin

• Dry or dehydrated skin that tightens after cleansing

• Those seeking a gentle yet effective daily cleanser

• Anyone who loves unique, interactive, sensorial textures

• Skin needing both oil control and moisture retention

HOW TO USE

Stir to Awaken (The Essential Ritual): Before each use, take a clean spatula or small scoop and vigorously stir the paste in its container for 20-30 seconds. You'll witness the transformation: the dense paste will gradually develop into an elastic, stretchy, “rice cake pulling” consistency—this is the texture being activated and ready for application.

Scoop the "Mochi": Using the spatula or your clean fingertips, scoop an appropriate amount of the now-elasticcream (about a cherry-sized portion). Notice how it stretches and pulls as you lift it—this is the signature bouncy texture at its peak.

Apply to Dry or Damp Face: For maximum sensory experience, apply the paste directly to a dry or slightly damp face. The elastic texture will feel uniquely satisfying as it makes contact with skin.

Massage & Transform: Using fingertips, gently massage the paste over your face in circular motions, avoiding the immediate eye area. As you massage, add small amounts of water. You'll feel the paste transform from elastic paste into a rich, dense, creamy foam—carrying the amino acid surfactants and active ingredients deep into pores.

Rinse Thoroughly: Continue massaging for 60-90 seconds, then rinse thoroughly with lukewarm water. Pat dry with a soft towel—notice how skin feels clean, yet surprisingly bouncy and comfortable, never tight or stripped.